16th Annual Shorewood Criterium Cycling Classic

The Tour of America’s Dairyland

June 27th, 2019
Races start at 10:30am

One of the best known cycling events is the Tour of America’s Dairyland, where over 500 cyclists from around the country and abroad compete. This is Shorewood’s 16th year participating in the 11 day event. It is a massive neighborhood event complete with entertainment, family fun and kid activities. This year all junior categories will be added, started at age 9.

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VENDORS near the Start Line @ Lake Bluff

Ascension- meet the Title Sponsor and find out about their new clinic
Corner Bakery
– serving sandwiches, tasty sweets & beverages
Crux Chiropractic– stop by for some body work & swag
Draft & Vessel- serving up draft brews from the truck
Maxies– Stop by for Jambalaya, Vegetarian Jambalaya, Pulled Pork Sandwiches, and — of course — Mac & Cheese from Milwaukee’s Southern cooking specialists.
MOD Pizza– games, prizes & swag
North Shore Bank – register for the Kid’s Roll bike race that starts at 6:20 PM
North Shore Boulangerie– Stop by and get your freshly made-to-order wood-fired pizza with beer, wine and soda
Pop’s Kettlecorn– Popping all sorts of yummy popcorn flavors
–  try out their state-of-the-art cycles & leave with some swag
Orangetheory Fitness- Stop by to spin the wheel, earn OTF Swat and a chance to win a one month elite membership!
Re/max Lakeside– See the 8-foot RE/MAX balloon and learn why WE LOVE MILWAUKEE! We’re handing out maps & info from Visit Milwaukee to help Plan Your Fun in Our Hometown, and that includes Shorewood!
Shorewood Family Chiropractic– Sign up for a chair massage and watch out for their cowbells as the pro races approach
StreeTaco King– your favorite local taco cart
Structural Elements – Stop by for body work & swag

Check out the Tour of America’s Dairyland 11-Day Series and make sure to stop by and thank all sponsors for their support of the great event.

Kid’s Roll Race Stuff

Bike Race Kids 19Between Noon – 6 PM Register for the Kid’s Roll at the North Shore Bank tent, 4400 Oakland
Kid’s can decorate their bikes for free with Little Sprout’s Play Cafe, located on Kensington Blvd, next to No. 1 Chinese.
Kid’s line up for the Kid’s Roll beginning at 5:45 on Kensington Blvd, next to No. 1 Chinese. Volunteers will be wearing different colors to help corral the kids by age group.
Culver’s ice cream for all the racers, finishing in the parking lot of Caribou Coffee & Einstein Bagels
Habush Habush & Rottier are back again with a kid bicycle raffle, available between 1 & 6 PM, in the vendor area at 4400 Oakland

Kensington Square Block Party

Stop by Three Lions Beer Tent, with four beer stations
2nd Annual Adult Mini Beer Tricycle (relay) Race. This is a charity event, $80 per 8-person team, going to the Chris Kegal Foundation. 
Trek Bike raffle, valued at $1,200, to be raffled off at 9:30 PM inside Three Lions. Buy beer tickets at each station to be entered into the drawing.  
Hamburgers, brats, corn on the cob
Face painters 



Become an Event Sponsor

As we continue to bring our sponsors quality placement and visibility, we look forward to identifying unique and creative ways to showcase your business. To receive more information about event sponsorship opportunities, contact Ericka at (414) 248-2532 or email her via the form below.

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