20th Annual Shorewood Criterium Cycling Classic

Tour of America's Dairyland

The 20th Annual Shorewood Criterium Cycling Classic is back on Friday, June 21st!

Shorewood will return to playing host for a day to the largest cycling event in the country, the 20th Annual Shorewood Criterium Classic on Friday, June 21st, 2024! The Tour of America’s Dairyland features 11 days of competitive racing around Wisconsin and brings in riders from amateurs to professionals. In addition, our local event includes kids races (littles, middles and tweens) and more fun at the Kensington Square block party!

Race Schedule 2024

10:50 – 11:10am – Junior Girls & Boys (9-12)
11:20 – 11:45am – Junior Girls & Boys (13-14)
11:55 – 12:30pm – Junior Girls (15-18) Cat 4 & Cat 4 Women
12:40 – 1:20pm – Junior Boys (15-18) Cat 3/4 & Cat 3/4 Men
1:30 – 2:20pm – Junior Boys (15-18) Cat 1/2/3 & Cat 2/3 Men
2:30 – 3:20pm – Junior Girls (15-18) Cat 2/3 & Cat 2/3 Women
3:30 – 4:20pm – Masters 40+ Cat 1/2/3 & Masters 50+ Cat 1/2/3
4:30 – 5:45pm – Pro/1 Women & Cat 2 Women
6:00 – 7:00pm – Kid Races* & Dairyland Mile**
7:00 – 8:15pm – Pro/1 Men & Cat 2 Men

Community Hour – Kids Races

If you are interested in the kids races, please head over to the BLUE North Shore Bank & Little Sprouts Play Cafe tents located outside of Draft & Vessel no later than 5:30pm to sign a waiver and get ready to line up!  Decorating will be available.  The age grouping for the kids races will be ages 3/4, 5/6, 7/8 and 9-12 year old’s.  All kids MUST be wearing a helmet and sign the waiver prior to racing.  At the end of the kids races, Culvers will be handing out free ice cream and Corner Bakery free cookies – so this is an event not to miss for the kiddos!

Community Hour – Dairyland Mile Running Race sponsored by Andrew McCabe with Allstate

Back for it’s second year, we will be including a 1-mile running road race organized by Infinity Running called the Dairyland Mile Series and sponsored by Andrew McCabe from Allstate! This race is short and fast. And there is a party; What’s not to love? Come on out to Shorewood (and Downer Avenue) during the Tour Of Americas Dairyland. The streets will be closed, the party will be bumping and we’ll be throwing down for a fast mile! Due to the race happening during the bike races we will have to enforce a minimum time of 15min per mile. Check their website for more details on registration and staging locations!  Registration link below:

https://runsignup.com/Race/WI/Shorewood/TheDairylandMileSeries

 

Race Route & Road Closures

Streets will begin closing at 8:00am and will remain closed until about 11:00pm for clean up.

We would like to remind residents both on and inside the course (see map) that they will need to park their cars outside the permit area if in/out access is needed.

There will no parking in the 1700 blocks of Marion, Lake Bluff and Kensington from Oakland Ave. westward to the commercial alley or end of commercial buildings, whether signs are posted or not.  The race route is bound by Oakland Ave, Marion St, Maryland Ave & Kensington Blvd with barricades on Glendale Ave., the north end of Oakland with the Kensington Street Block Party from 4500 to 4528 Oakland Ave.

For those located within the interior of the race route, you will have vehicle access at the intersection of Lake Bluff & Maryland Ave. in between races.  This will be the only point that Shorewood Police will allow vehicle traffic to cross the route during intervals in the race. There will be no parking allowed on the racecourse during the event.  Please be sure to obey temporary no parking signs to avoid tickets and towing.

 

Kensington Square Block Party hosted by Three Lions Pub 

If the Bike Races weren’t enough, Three Lions Pub is organizing and hosting the Kensington Square Block Party!  The event will include:

  • Bouncy Castle and Face Painting for kids 5:00 – 8:00pm
  • Live Music from 5:00 – 8:00pm
  • Outdoor dining

Stop down during the bike race and grab a drink or swing by after the races end to hang out!

Volunteers

Please join us and volunteer to help with the race! Race marshals and corner guards are essential — they keep racers and their fans on their respective sides of the barricades so everyone has a safe and exciting race day. Plus they get a front row view of all the action!

Volunteers get a flag and a reflective vest to use, and an event t-shirt that will be yours to keep as our thanks for your time and service. Meet with us at the volunteer tent/BID tent (Blue top) next to the grandstand to collect your equipment and get your assignment (across from North Shore Boulangerie).

Shorewood High School students in the National Honor Society get NHS volunteer credits for volunteering at this event so NHS students please sign up to volunteer!

Please review the available slots below and click on the button to sign up. Thank you! Please text Anjum Alden at 414-791-9783 or email at anjum.alden@gmail.com with any questions.

SIGN UP LINK!

Event organizers from the Shorewood Business Improvement District are committed to prioritizing the health and safety of attendees, staff, volunteers and all other participants for a safe and fun race day.  If you have any questions or need information about the 20th Annual Shorewood Criterium Classic, please contact Janet Henning, Executive Director, at director@shorewoodwi.com or 414-585-8100.


Also be sure to join the Facebook Event!

Thank you to all of our wonderful event sponsors for the 20th Annual Shorewood Criterium Classic!

Event Sponsors

              

                        Allstate logo

        

                                

                       

                             

                           

Beverage Sponsors

                                                                                                                            

 

Become an Event Sponsor

As we continue to bring our sponsors quality placement and visibility, we look forward to identifying unique and creative ways to showcase your business. To receive more information about event sponsorship opportunities, contact our interim Executive Director, Janet Henning at director@shorewoodwi.com or via the form below.

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