Shorewood Business District News – April 2021

Save the Date for the Shorewood Criterium Cycling Classic!

This week the Village of Shorewood Board voted unanimously to move forward with the Shorewood Criterium Cycling Classic brought to you by the Business Improvement District and the Tour of America’s Dairyland. The races are scheduled for Friday, June 25th from 11am to 8:30pm. We are committed to doing our part to prioritize the health and safety of our attendees, staff, volunteers, and all other participants in order to protect our community and are excited to see the return of this annual event. 
Races of this caliber could not happen without the support of you, our community and many volunteers and Shorewood has always risen to the challenge. If you are interested in either sponsorship opportunities or volunteering as a course marshal, please email Steph at


Mother’s Day is Right Around the Corner!

Treat your mother with a flower that doesn’t wilt! Purchase a bouquet of sock roses for $39 from Performance Running Outfitters (4 pairs of Feetures High Performance Socks) We also now have Birkenstock stocked! If your mom is always running around – show her some love with a pair and help her tired soles recover.

SCOUT has wonderful Mother’s Day gifts! Bubbles and chocolate are sure to delight! Another great gift idea is a SCOUT Wine Club subscription! You can find more details here:  

Golden Rey IV Nutrient Lounge is now open! Treat the mother in your life to half off Physician Clearance Consult and half off initial IV therapy of her choice
– Mom tired? Give her THE ultimate energy boost with NAD+ half off!
– Mom needing an immune boost? Try IV Vit C for half off!
– Sale valid now through Saturday May 8th at 3pm

To all women on Mother’s Day

At Gioia, we strive to honor all women, not just those with children. Our world is full of women who selflessly give, support, and nurture. This Mother’s Day, honor yourself by upgrading to a more comfortable, supportive bra.
Call to schedule a fitting, and if you haven’t already, ditch the wire because you deserve a better bra! 414-628-7653.

New spring menu items at Fiddleheads Coffee including sweets, sandwiches and lattes. Fiddleheads Hearts Moms! Surprises coming your way on Mother’s Day… Download their app for easy access

Hot Topics!

Join Alliance Française, the largest network of French language and cultural centers in the world dedicated to promoting French language and francophone culture in order to foster relationships between people of all nationalities, ethnicities, and races. Learn French, take a trip to France, or participate in a wide variety of other classes and events for all ages!

Did you know that at Draft & Vessel you can get custom draft cocktails from twisted path distillery? It’s not just beer anymore folks – stop in and see for yourself! They also offer curbside contactless pickup of your favorite growlers through online ordering.

Everyone is smiling at Lake Bluff Dental! They are now offering a Whitening for Life VIP program, for new and current patients. This is a savings of $300.00.  
They also have a new referral program. Current patients that refer their friends or family are now receiving a $25.00 gift card for one of Shorewood’s local restaurants. It’s a reward for patients and our local business owners. Win Win!

New Businesses Open!

Let’s give a warm Shorewood welcome to Mz Redd’s Boutique! Mz Redd’s Boutique sells gorgeous upscale clothing and accessories. It’s located in the former Swanky Seconds shop at 2223 E Capitol Drive. Hours are Monday through Thursday 10am to 7pm, Friday and Saturday 10am to 8pm, Closed Sundays. Opening special 15% off! 

Please welcome Beü Face and Body Lounge to the neighborhood located at 1712 E. Capitol Drive! Beü is offering specials this month and early May for Mother’s Day. We need everyone pampered and ready for spring in every way possible. Celebrating our grand opening we are offering:
 $60 for Dermaplaning and a Hydro-Jelly Mask in April and May.
Brazilian and Waxing are BOGO 50% in April.
$80 any facial for mom plus add-ons are only $20
Microneedling with Stem Cells Package of 3 for $500
Bookings at 414-446-1200 or

Let’s also welcome Valentine Electric Tattoo located at 3805 N. Oakland Avenue. I think these photos speak for themselves! Schedule with amazing tattoo artist Isaac Brethauer at (414) 763-8987

Doggo Adoption Event!

DOG ADOPTION EVENT at Riley’s Sandwich Co:  This Saturday, April 24 12-3 pm – Rescue Gang will be on site with adoptable pups.  Alexis Danielle photography will be taking professional photos of you and your pups and giving out discounts for future photography.  Rescue Gang alumni will be there as well.

SUMMER HOURS & CATERING:  Starting May 26, Riley’s Sandwich Co. will be open weekday hours.  Wednesday-Friday 12-7pm.  Their new catering menu will also be available as early as 11 am on weekdays for groups of 8 or more.  Weekends will remain 11am – 3pm to promote quality of life amongst their team.  Be sure to follow them on Instagram or Facebook @rileysandwich for the latest updates from our dog-centric sandwich shop!

Special Real Estate Update!

Residential real estate is Shorewood has been brisk for some time now. In 2021, it became unprecedented. In 2020, 51 residential properties sold in the village. To date in 2021, 39 properties have sold. The main reason for the decrease in sales is the lack of inventory. The scarcity of available houses, along with incredibly low interest rates, has sent demand skyrocketing! Days on market are down to 29 from 34 and the average final sale price has increased to over asking.

We are being asked a lot of wonderful questions about all of this. It takes a plan and strategy on how to yield the best results from the market and make sense of the chaos.

Would-be sellers need to know that they have someplace to land. Reaching that goal has taken new levels of ingenuity and effort. The creative muscles have to be employed for all buyers due to the heavy competition. 

We also face questions about the sustainability of the market. While no one can predict with certainty, there are several reasons why what we are experiencing now is very different from the housing bubble from a decade ago.  Equity in properties, housing affordability indexes, and population trends are some of the things worthy of analysis. The key is that each and every situation is unique and needs it own analysis and tailored approach.  That is what we at Shorewest strive to do for our clients.

For anyone curious about “What is my home really worth now?” or “Can I actually make a move in this market?” it is ideal to have a conversation with an agent. We are prepared to share all the options, education and help you to make the decisions that are right for you.
Visit for info! 

Coming Soon! 

Grooming coming soon to Bentley’s Pet Stuff in Shorewood! We will offer full-service grooming which includes bathing, blowouts, brushing, hair trims, nail trims, & more! We will be open for grooming towards the end of April/early May. All dogs welcome & cats are welcome for nail trims! Rabies certificate is required for all first-time grooming customers (rabies tag not accepted).

“The greatness of a community is most accurately measured by the actions of its members”
Coretta Scott King


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