Shorewood Business District News – December 2023

    Happy Holidays to You and Yours!  

Thank you to everyone who came out to enjoy the Winterfest event on December 2nd!  Santa visited from the North Pole and the Shorewood BID was able to help light up the darkness with the lampposts throughout the Village and holiday tree and menorah at Wood Square.

A special thank you to Santa, Rich, from House of Engraving, Little Sprouts Play Café for decorating cookies from Metro Market, Ukuli for the chocolate tasting, Scout Wine for the champagne, Blackbear Children’s Boutique for the cookies and crafts, Lake Effect Surf Shop for keep the shop open late, Brio Studios for creating a winter wonderland, and Draft & Vessel for the warm drinks and Santa’s Sleigh! 

Don’t forget, you still have a few days to write Santa a letter and drop it in the mailbox courtesy of Andrew McCabe from Allstate in front of the soon to be Foxhole Craft Beer Shop & Kitchen!  

Wishing everyone a wonderful holiday season with health and happiness celebrating with friends and family!  

Deals & Updates


A Reason to Smile with Shorewood Family Dentistry

Dr. Peter Colosimo and the rest of the team at Shorewood Family Dentistry are eager to give families a reason to smile! Their exclusive Membership Club ensures optimal oral health for all ages, offering significant savings without the hassle of insurance. From regular cleanings to specialized periodontal maintenance plans and all other procedures, they’ve got you covered.

They are also proud to announce that Shorewood Family Dentistry has been honored with the Milwaukee Journal Sentinel’s “Best of Greater Milwaukee” award for 2019-2023. Your trust and support inspire them to continue delivering exceptional care to our community.  If you want your smiles to sparkle all year round, visit them on the web or give them a call to schedule an appointment for you and your loved ones! 

Welcome Sage Legal Group to

At Sage Legal Group, their focus is estate planning, estate administration, elder law, and striving to help their clients and families navigate difficult life stages with compassion. These areas of the law are often intertwined, which makes them uniquely capable of providing the holistic legal planning needed to ensure all aspects of their client’s planning needs are met. Contact Sage Legal Group for legacy planning with heart.

Lasting Benefits of Massage with
Renew Therapeutic Massage

Are you tired of the light touch, purely relaxation massage that feels great while it is happening but the effects are short-lived? While the soothing effect of touch is by itself wonderful, Renew Therapeutic Massage specialize in going above and beyond providing benefits that last for weeks instead of hours. At Renew they cater to those who simply need more soft-tissue loosening to take them out of discomfort and pain, whether due to good old-fashioned stress, posture, repetitive use, injury, athletic endeavors, or simply a high level of muscular tension. Schedule an appointment today or purchase a gift certificate for the holiday season at!

Holiday Deals at Culver’s and
Corner Bakery

Corner Bakery and Culver’s both have amazing deals for the holidays!  Buy $25 in Gift Cards from Corner Bakery and receive a $5 Bonus card or purchase $40 in GIft Cards from Culver’s and get a FREE Regular Value Basket.  Don’t miss out this holiday season! 

Welcome Made for This Counseling to Shorewood

Sydney Kunz, Mental Health Therapist recently opened Made For This Counseling located at 3610 N. Oakland Ave.  The name “Made For This” was carefully chosen to signify a deep understanding that we are all capable of growth and change, and creating a fulfilling, meaningful, and joyful life. It serves as a reminder that you are not alone in your journey, but rather, you are made for this.  She is currently offering a reduced rate for students.  Contact her through the website or by email if you are interested in more information.

Virtual Memberships Now Available at Thrive Fitness

Thrive Fitness is now offering a Monthly Virtual Membership! This membership includes:

  • Weekly workouts (2 options available – equipment and bodyweight so no matter where you are, you can stay accountable!)
  • Weekly recipes (breakfast, lunch, dinner and snack or dessert options)
  • Access to a private Facebook group full of content to help keep you on track with your goals and connected to other participants
  • One-on-one access to a personal trainer to check in and ask questions as needed!

Send any questions to: 
Join the monthly fitness challenge 


Stone House to Open in March

In March 2024, Stone House will unveil its new boutique custom furnishing store located at 4518 N. Oakland Ave. Their retail space promises a reimagined shopping journey, distinguished by unique elements that elevate them as the preferred destination for those with discerning tastes. While introducing this captivating retail venture, Stone House remains committed to the expansion of their full-service interior design business, ensuring a seamless blend of exceptional retail and design expertise.  Watch for updates in the coming months!

Vaccinations Available at North Shore Pharmacy
Covid and Flu Vaccines (ages 6 and up) are still available at North Shore Pharmacies in both Shorewood and Cedarburg. Make an appointment online today at  Wishing you a healthy holiday season! 

Spreading Love and Kindness with Gramoll & Associates
In December, for every multi-line household quote or any referral provided, Gramoll & Associates will be donating $10 to The Women’s Center, which will be matched by AmFam up to a $500 total donation!  Let’s come together and help those in need. Your support means the world to Gramoll & Associates, and it makes a real impact on the lives of others.  

Yearly Membership Sale at Little Sprouts Play Café
Little Sprouts Play Cafe‘s yearly membership sale is here!  It’s the sale that their customers ask about all year, available online or in-person through December 25th.  Take 20% off ALL Memberships, Little Sprouts $73 OFF Single Memberships and $105 OFF Family Memberships.   

The Yearly Memberships include: 

  • Valid at both cafes – Shorewood and Mequon!!
  • Unlimited, reserved & drop-in play
  • 15% discount on birthday parties
  • 10% discount on special events, classes, and workshops
  • 2 guest passes


Holiday Gift Boxes at Scout Wine Merchants

SCOUT gift boxes are one size fits all gift for teachers, neighbors, co-workers and family members. Choose one of their pre-made boxes or stop in the shop to create your own!  

Gift Cards from North Shore Bank
Make holiday shopping a breeze with a no purchase fee gift card from North Shore Bank. Stop by the Shorewood branch today and pick up that perfect gift for anyone on your list now through December 31st.
Disclosure: Offer available until 12/31/2023. See Cardholder Agreement for details. Card is issued by Pathward, N.A., Member FDIC, pursuant to license by Mastercard International Incorporated. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated.

Events & Happenings

Metabolic Reset Group with Lakeside Natural Medicine

A battery of scientific evidence shows that if you want success in changing something, you should meet with groups of people doing the same.

Dr. Axtell’s with Lakeside Natural Medicine‘s goal with this Metabolic Reset Group Visit is to inspire and empower you to reclaim your health and metabolism by balancing blood sugar and reducing insulin. They will discuss a therapeutic diet and lifestyle modifications to improve weight, energy, mood, and blood sugar.

When is this next Metabolic Reset Group Visit offered?

Visit #1: Thursday, January 11, 2024 at 9:00am
Visit #2: Thursday, February 8, 2024 at 9:00am

For more general information on Group Visits, see here and/or to book your spot for one of the group visit series, call the office at (414) 939-8748.


New Year’s Eve Celebration and Cribbage at
Brat House – Shorewood

On New Year’s Eve starting at 10:00pm, the Brat House – Shorewood will have a power hour (50% off drinks) and live music; and at midnight there will be a complimentary champagne toast. For those of that are busy on New years Eve, feel free to join them for New Years Day brunch on January 1st starting 10:00am at.  In addition to their in-house specials, Brat House – Shorewood will have a complimentary shuttle service available on New Years for those looking for a safe way to get around the city from 9:00pm – 2:00am.  Check their website for more details!

Also, the Brat House-Shorewood will be running its first ever cribbage league starting January 18th from 7:00pm – 9:00pm weekly. This league will run weekly for 10 weeks and each team (teams of 2) will play a minimum of 6 games per week. The entry fee is $20 cash per team for the initial set-up fee and there will be a $6 per player buy-in per week. To sign-up or learn more, email

Shorewood Today 2024 Advertising

The Shorewood BID is one of the stakeholders of Shorewood Today magazine, so all Shorewood businesses earn a 10% discount on advertising. Businesses that advertise in all four issues of 2024 earn a 20% discount, a smart and cost-effective investment to reach everyone in Shorewood four times per year.

Shorewood Today is a non-profit magazine mailed to all residents and businesses in Shorewood, and all Shorewood Schools families that live outside of the district each quarter (8,100 circulation).  It is available for pick-up at the library, Village Hall, area coffee shops, grocer and through local realtors.  

The 2024 rate card is available here. Contact Michelle Boehm or (414) 698-4369 for more information or to place your ad. 

Don’t delay – all contracts for the 2024 annual program and for single issue spring are due by January 24.

Space Available

Office Suites Available in The HUB

Check out the newly renovated HUB building for your next office suite!  A variety of spaces and sizes are open for leasing with great pricing.  Located right on the corner of Capitol Drive and Oakland Avenue in the center of Shorewood!  Contact Lorna today for more details!

“The greatness of a community is most accurately measured by the actions of its members”

Coretta Scott King

#shopshorewood #shoplocal #supportlocal #shopsmall #eatlocal #lovelocal





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