Shorewood Business District News – February 2024

February is Black History Month 

The Shorewood BID is excited to support the Black-Owned businesses in Shorewood and the greater Milwaukee area.  These hidden gems and local entrepreneurs all contribute to the growth of our community. Resources like MKE Black, Wisconsin Black Historical SocietyAmerican Black Holocaust Museum and many others provide access to and education on African America history. 

The BID focus on social media this month is to elevate those businesses who add to the vibrancy and rich kinship in Shorewood.  Let’s come together to celebrate and uplift these individuals and organizations throughout Black History Month.  

“Injustice anywhere is a threat to justice everywhere”
– Dr. Martin Luther King, Jr.

Deals & Updates

A person in a black suitDescription automatically generatedCream City Physical Therapy & Wellness welcomes Natanya!  Book your first visit with her February 9th – March 29th and receive 20% off.  Natanya is a Massage Therapist that is very passionate, energetic, caring, empathetic and just loves working with people. She believes her passion and purpose is not only to engage with people, but connect with them. Massage allows her to fulfill her purpose.  Natanya has been a Licensed Massage Therapist for 14 years. Her sessions are always tailored to how you want it to go (and you don’t need to talk); some people choose to talk because that’s what makes them comfortable. During the session she encourages her clients to put their life on hold for the time of their session and just relax. Take a moment to breathe and relax during the session. She has been trained in different modalities such as Swedish, deep tissue, migraine release, prenatal massage, cupping and aromatherapy. Click here or call 414-988-0175 to schedule your appointment today!


Cheers to 3 Years at Riley’s Sandwich Co. 

Come celebrate with John, Jess and the whole team of Riley’s at their Social House on Saturday, February 17th!  Their family business is getting ready to celebrate 3 years of serving the Milwaukee community.  Did you know that they used to personally deliver every delivery order?  Often times on the scooter above.  As far north as Bayshore Mall, west to Third Space Brewing and as far south as Indeed Brewing and the Ivy House. 


Thanks to hard work by their entire team, they’ve grown and evolved.  What about luck?  Sure, you can call it that, but they believe you make your own by working hard, taking risks and getting back up when you fail.  Congratulations to Riley’s on a great “ride”!

Delta 9 THC/CBD Beverage Now Available at Draft & Vessel
Draft & Vessel now carries a range of THC beverages! Stop in and the bartenders will walk you through the different strengths and sizes. It’s a good place to try them out with informed guidance from friendly staff. Stop by Draft & Vessel for your next night out!

Wine Club at 
Scout Wine Merchants
Now is a great time to join the SCOUT Wine Club! SCOUT carefully curates each of the wines for your drinking pleasure!  Click here for more information!

Welcome New Trainers to 
Thrive Fitness

Thrive Fitness is excited to introduce two new trainers to their team!  Celena will be at Thrive Fitness on Saturdays offering both Small Group Strength Sessions and 1 on 1 Personal Training. Celena aspires to inspire others to build a positive connection with exercise to improve quality of life. Her goal is to make fitness fun and hopes to help you build a new/continued form of self care through strength training.

Jenna will be at Thrive Fitness on Thursday evenings offering Small Group Mat Pilates with a special focus on tailoring classes based on attendees.  Jenna is fabulous at making modifications for those who need them and ensuring Pilates is a welcoming form of exercise to all levels! 

To view and register for our small group  Strength or Pilates Sessions click here.  For personal training inquiries please email or book your FREE consultation HERE.

Spreading Love and Kindness with
Gramoll & Associates Insurance

In February, for every multi-line household quote or any referral provided, Gramoll & Associates Insurance will be donating $10 to The Humane Society, which will be matched by AmFam up to a $500 total donation!  Let’s come together and help those in need. Your support means the world to Gramoll & Associates Insurance , and it makes a real impact on the lives of others. 

Welcome Stone House Collective to Shorewood
The team at Stone House Collective will be joining the Shorewood community as they open their retail store at 4518 N Oakland Ave on March 15th.  They will have custom furnishings, rugs, lighting, bedding, home décor, vintage accessories and art — thoughtfully curated by Stone House. They are so excited to welcome the community with a new taste of design.  To kick off their opening, they are giving away a beautiful olive-green skirted bench seat sofa, a signature Stone House look, with a value of $7000 to one of the first 50 people that join on opening day!

Insurance Help from Dan Monahan

Are you a small business looking to find affordable health insurance?  Contact Dan Monahan, local Shorewoodian and Independent Broker with Transition Benefits to help.  For no additional fee, Dan is able to help assist with any questions you might have in selecting Health Insurance!   Transition Benefits focuses on Self Employed Individuals; Small Businesses; Medicare Eligibles and for those without access to Employer Coverage.  Dan and his team are available via email and phone (800-211-0976) today! 

Luxury Looks for Less at Posh Collective

The TOP place for POSH women’s luxury consignment and resale in Shorewood!  Stop in today to check out new winter clothes and accessories at Posh Collective located at 1425 E. Capitol Drive, Suite 200 (near the intersection of Morris and Capitol) or stay up to date by following their Instagram at @poshcollectivemke, Facebook Poshcollectivemke or their website!

Home Equity Line of Credit with
With a Home Equity Line of Credit, you can use the equity in your home to pay off bills, tackle home improvements, or prepare for the unexpected. Apply by April 30, 2024 and lock in a special low rate through May 2025.  For full details, visit
Disclosure: Apply by 4/30/2024. New Home Equity Line of Credit customers get 5.85% APR (Annual Percentage Rate) fixed rate through 5/31/2025. Auto-pay from North Shore Bank deposit account required to receive promotional rate. As of 1/17/2024, the non-promotional rate is 8.24% APR for a line more than $25,000. Subject to loan approval. For new Home Equity Lines of Credit only. For full details, visit FDIC. Equal Housing Lender.

Events & Happenings

Housing, Race & Equity Workshop
Milwaukee Habitat for Humanity in connection with various Shorewood organizations are putting on a Housing, Race & Equity Workshop on Tuesday, February 27th from 5:30-7:30pm at the Shorewood Village Center.  This interactive and discussion-based workshop provides a unique opportunity to delve deeper into the impact of local history on housing patterns. Through the examination of primary sources and data maps, participants will gain a better understanding of how intentional institutional choices resulted in segregated housing and the tangible effects that these decisions have had on the Milwaukee metro area. This workshop is free to attend.

Shorewood Foundation‘s
Shark Tank is Back

Mark your calendars for the Shorewood Foundation‘s Shark Tank event on Thursday, February 29th from 6:30-8:30pm at Three Lions Pub!  Watch as community members pitch their ideas to Shorewood Foundation panelists in a fun, open forum for consideration to receive a grant to make their dream a reality.  You never know what great ideas will be presented!  


Chance to Win and Best Bloody at
Brat House – Shorewood

The Milwaukee Brat House – Shorewood will be at The Italian Community Center for the Bloody Mary contest on Saturday, February 25th. Join them and vote their bloody the best!

The Milwaukee Brat House – Shorewood is giving away a Milwaukee Tool package! Join them during March Madness games and order their drink specials to get raffle tickets for the chance to win. Winner is picked after the final game and must be present to win.

Breakfast Workshop with
Lakeside Natural Medicine

Choose your breakfast well, and you’ll feel better throughout the day- more energy, decreased cravings, better mood, improved digestion, and clearer skin. Eating a nutrient-dense, protein-rich breakfast helps to stabilize both cortisol and blood sugar levels. Breakfast is the perfect time to combat the stress we face throughout the day because we can use it to optimize our morning spike in cortisol. In this nutrition workshop, Lakeside Natural Medicine will discuss intermittent fasting and best foods to start the day. Think beyond energy-zapping bagels and cereal!

You will sample nourishing breakfast foods and also go home with plenty of recipes to make a daily healthy breakfast achievable & sustainable.

When: Saturday, March 16th from 9:30 – 11:00am
Where: Lakeside Natural Medicine
Cost: In-person $50 (includes recipes and food tasting), Recording $39 (includes recipes)

*Pre-registration is required. Call the office at 414-939-8748 or click here to register.

“The greatness of a community is most accurately measured by the actions of its members”

Coretta Scott King

#shopshorewood #shoplocal #supportlocal #shopsmall #eatlocal #lovelocal





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