Shorewood Business District News – January 2024


The Shorewood BID wishes everyone a happy and healthy New Year!  As we reflect on all that was achieved in 2023, we looking forward to 2024 with much anticipation.  While we have a number of projects and programs in our plans, we continue to focus on our events the 20th Annual Shorewood Criterium Classic, the 5th Annual Shorewood Feast and Shorewood Winterfest, as well as expanding our outreach and communication.  Thank you for joining us in celebrating all we accomplished over the last year. We can’t wait to see what the year ahead has in store for our wonderful community!

Deals & Updates

Happy 1 Year Anniversary to Ascend Fitness

Happy 1 Year Anniversary to Ascend Fitness, a locally owned and operated fitness studio in Shorewood!  To find them, follow the “Do What Makes You Happy” graffiti to their door!   

Ascend is a unique fitness studio focused on safe barbell lifting and build strength while incorporating cardio days for heart health in addition to mobility. They are also a Hyrox official gym! 

Give them a try for $25 for 5 classes (must be used in a 14 day period).  Unlimited memberships are $139/month, 10 class packs (use within 1 year) are $190, and Unlimited college student memberships start at $99/month (must show student ID). 

Visit their website for more info: 

Welcome Emerge Counseling to Shorewood

Psychotherapist Anika Heaverlo, MS, LPC, is the owner of the newly opened Emerge Counseling.  Anika understands that mental health related struggles can often cause us to feel we need to hide away and withdraw from the pieces of life that used to bring us joy. As a client with Emerge Counseling, you can expect to be heard, encouraged, and challenged through Anika’s warm, insightful, holistic and direct style of talk therapy. Reach out today via the website, email or phone to receive a free 15-minute consultation and begin your journey of a more balanced and fulfilling life.  It’s time for you to come into view. 

Supporting Your Fitness Journey with Thrive Fitness

Thrive Fitness has new ways to support you on your fitness journey!  See below for options:

  • 1 on 1 personal training: In person or virtual (Book your virtual or in person consultation HERE)
  • Virtual Fitness Membership: Includes workouts and recipes delivered to you via an app, plus access to a personal trainer (Activate your Membership HERE)
  • Small Group Training: Strength and Pilates Groups now running weekly (check the schedule and register HERE)

Send any questions to:  Join the monthly fitness challenge HERE.


A Reason to Smile with Shorewood Family Dentistry

Dr. Peter Colosimo and the rest of the team at Shorewood Family Dentistry are eager to give families a reason to smile! Their exclusive Membership Club ensures optimal oral health for all ages, offering significant savings without the hassle of insurance. From regular cleanings to specialized periodontal maintenance plans and all other procedures, they’ve got you covered.

They are also proud to announce that Shorewood Family Dentistry has been honored with the Milwaukee Journal Sentinel’s “Best of Greater Milwaukee” award for 2019-2023. Your trust and support inspire them to continue delivering exceptional care to our community.  If you want your smiles to sparkle all year round, visit them on the web or give them a call to schedule an appointment for you and your loved ones! 


Private Events at Three Lions Pub

Join Three Lions Pub for your next event! Three Lions is able to host events from 15 to 125 people and Red Lion Pub has capacity for 15 to 60.  There are no rental fees or food / beverage minimums during the months of January or February.  Take advantage of this great space and reserve now! 

Delta 9 THC/CBD Beverage Now Available at Draft & Vessel
A variety of strengths, sizes and flavors. Available on premise or to go!  Draft & Vessel is still beer people at heart, but it’s always good to have options. Draft & Vessel does not encourage mixing Alcohol and THC.  On the flip side, if you are going cold turkey for #dryjanuary, no worries, they have tons of N/A options that run the gamut as well!  Stop by Draft & Vessel for your next night out!

$20 off Any Service over $100 at
Beü Face and Body Lounge
Beü Face and Body Lounge has $20 off on any services over $100 all month of January! Everyone should be pampered in this cold weather and chemical peels are perfect, so they are offering a free dermaplaning with any chemical peel!

Bookings at 414-446-1200 or

Vaccinations Available at North Shore Pharmacy
Covid and Flu Vaccines (ages 6 and up) are still available at North Shore Pharmacies in both Shorewood and Cedarburg. Make an appointment online today at  Wishing you a healthy holiday season! 

Buttermint Open for Dinner 6 Nights per Week
Buttermint will be taking a break from its weekend brunch service for the winter season and adding Tuesday nights to their schedule! Now open Monday through Saturday from 4:00-9:00pm, with their full dinner menu available right at 4:00pm.

The 7-8-9 Happy Hour, with $7 wine pours, $8 tap cocktails, and $9 appetizers, runs ALL NIGHT on Mondays and 4:00-6:00pm Tuesday through Saturday. Their other nightly promos include: Takeout Tuesday (Get $5 off carryout orders of $50 or more), Wednesday TV Dinners, and Thursday night 1/2 price bottles of wine.

Buttermint is also available during the day, every day but Sunday, for fully private luncheons, meetings, and gatherings of all kinds with a $1,000 food & beverage minimum and no room rental fees. More information at

Insurance Help from Dan Monahan

Are you a small business looking to find affordable health insurance?  Contact Dan Monahan, local Shorewoodian and Independent Broker with Transition Benefits to help.  For no additional fee, Dan is able to help assist with any questions you might have in selecting Health Insurance!   Transition Benefits focuses on Self Employed Individuals; Small Businesses; Medicare Eligibles and for those without access to Employer Coverage.  Dan and his team are available via email and phone (800-211-0976) today! 

Luxury Looks for Less at Posh Collective

The TOP place for POSH women’s luxury consignment and resale in Shorewood!  Stop in today to check out new winter clothes and accessories at Posh Collective located at 1425 E. Capitol Drive, Suite 200 (near the intersection of Morris and Capitol) or stay up to date by following their Instagram at @poshcollectivemke, Facebook Poshcollectivemke or their website!

Spreading Love and Kindness with Gramoll & Associates

In January, for every multi-line household quote or any referral provided, Gramoll & Associates will be donating $10 to The United Way, which will be matched by AmFam up to a $500 total donation!  Let’s come together and help those in need. Your support means the world to Gramoll & Associates, and it makes a real impact on the lives of others. 


Expanded Store Hours at 
Home Again Fabric and Furnishings

Home Again Fabric and Furnishings is excited to start off the new year with expanded store hours on Sundays. Stop in to chat about a furniture reupholstery or refinishing project, and then shop for home decor fabric, curated vintage treasures, linens, plants, pillows and more. 

And when you stop by, you can also support your community with donations of non-perishable food items and hygiene products. Home Again is proud to partner with the Kinship Community Food Center as a convenient North Shore donation location. Drop off your donations during store hours and they will be delivered to Kinship, or you can call 414-800-4051 to arrange for pickup in Shorewood

Now Open Wednesday-Saturday 10:00am – 6:00pm and Sunday 11:00am – 3:00pm.  


Sunday Funday at Scout Wine Merchants

SCOUT is open from Noon to 8:00pm on Sundays! Stop in for Sunday Funday specials!  $2 off by the glass wines, $2 off tap beers and $2 off pizzas.  Who doesn’t love an excuse to get out and enjoy the weekend?  Stop in SCOUT for these great Sunday deals!


Chance to Win and Free Rides at
Brat House – Shorewood

The Milwaukee Brat House – Shorewood will be giving away a recliner after the Super Bowl on February 11th! Purchase their drink specials for the chance to win!  The Milwaukee Brat House – Shorewood will also have free shuttles for every Bucks and Marquette home game. Shuttles start 1 1/2 hours before tip-off and pick up 25 minutes after the game ends. Take the shuttle back and get a 50% off drink at the bar! Shuttles are free with a food or beverage purchase.  

Shop Local Rewards with 
Support your community while getting money back. Get 5% cash back when you use your North Shore Bank Debit Mastercard® at participating local businesses. View the list of participating local businesses at the Shop Local website and start earning while you shop.  Find out more and check out local businesses at  Want to participate but don’t have a North Shore Bank checking account? Open your new account online in just a few minutes. You can also visit North Shore Bank in Shorewood or schedule a virtual or in-person appointment at
Disclosure: Program is available for North Shore Bank’s Standard, Platinum, and Business Debit Cards. Eligible cards are automatically enrolled in the Program. Cash back is limited to signature transactions. PIN transactions will not qualify for cash back. Purchases made through third parties and apps including, but not limited to food delivery apps, services, and platforms will not qualify for cash back. Terms and conditions apply.

Events & Happenings

Take the Village Survey on Historic Preservation 
What is the best path forward to continue the work imparting the importance of historic preservation in Shorewood? The Village Board needs your help by taking this survey. The results will guide the Village Board on what methods and policies should be pursued for our community.  The Village Board enlisted the help of UniverCity Year (UCY), a partnership between UW-Madison and Wisconsin local governments, to create this tool.
Surveys are due by Thursday, January 25th at Noon. Don’t miss out on this opportunity to provide input. Your response to the survey will help direct the Village Board’s discussion and next steps.

Shorewood Foundation‘s
Shark Tank is Back

Mark your calendars for the Shorewood Foundation‘s Shark Tank event on Thursday, February 29th from 6:30-8:30pm at Three Lions Pub!  Watch as community members pitch their ideas to Shorewood Foundation panelists in a fun, open forum for consideration to receive a grant to make their dream a reality.  You never know what great ideas will be presented!  

Snow Removal Reminder
Just a kind reminder, now that winter has finally arrived, to make sure all sidewalks and crosswalks in front of your business are adequately shoveled/cleared within 12 hours of a snow event (§466-27 A).  This includes corner ramps to the crosswalks for property owners/businesses with corner lots.   As the temperatures drop prompt removal is kindly requested.   

Shorewood Today 2024 Advertising

The Shorewood BID is one of the stakeholders of the Shorewood Today magazine (8,100 circulation), so all BID businesses earn a 10% discount on advertising! Businesses that advertise in all four issues of 2024 earn a 20% discount, a smart and cost-effective investment to reach everyone in Shorewood four times per year.

This is the only time of year that the annual package is offered, so sign up now and reach everyone that lives, works, or attends Shorewood schools in one easy step! Your business has lots of cool things to offer, so why not let everyone know about them? The spring issue of Shorewood Today mails by March 1st. Ad reservations are due by January 24th on a first-come, first-served basis.

Interested or have any questions, contact Michelle Boehm at

Now Hiring

Front Desk Receptionist at Sage Legal Group

Sage Legal Group, located in the Shorewood Hub, is hiring for the position of front desk receptionist.  At Sage Legal Group, their mission is to help clients and their families navigate difficult life stages. They call this “Legacy Planning with Heart.”  They accomplish our mission by living our values of Compassion, Service to Others, and Integrity.
They are looking for a new member of their team who can be the voice of who they are when clients, present and future, reach out to speak to them. The right person will also be a critical addition to their strong team in delivering on commitments.  
If you are interested, please see additional details in the job post via LinkedIn.

“The greatness of a community is most accurately measured by the actions of its members”

Coretta Scott King

#shopshorewood #shoplocal #supportlocal #shopsmall #eatlocal #lovelocal





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