Shorewood Business District News – June 2022

Friday June 24th –
Shorewood Criterium Classic


It’s back and better than ever – get your seats and your cow bells ready for the 18th Annual Shorewood Criterium Classic next Friday, June 24th from 11am – 8:30pm!  Shorewood will return to playing host for a day to the largest cycling event in the country! The Tour of America’s Dairyland features 11 days of competitive racing around Wisconsin and brings in riders from amateurs to professionals. In addition, our local event includes kids races (littles, middles and tweens) and more fun at the Kensington Square block party!

Race Schedule 2022

10:55 – 11:20am – Junior Girls & Boys
11:30 – 12:05pm – Cat 4 Men
12:15 – 12:50pm – Cat 4/N Women
1:00 – 1:50pm – Cat 2/3 Men
2:00 – 2:50pm – Cat 2/3 Women
3:00 – 3:50pm – Masters 40+ Cat 1/2/3 & Masters 50+ Cat 1/2/3
4:00 – 4:50pm – Junior 15-16 Cat 1/2/3 Boys & Junior 17-18 Cat 1/2/3 Boys
5:00 – 6:15pm – Pro 1 Women & Cat 2 Women
6:15 – 7:00pm – Kid Races**
7:00 – 8:15pm – Pro 1 Men & Cat 2 Men


If you are interested in the kids races, please head over to the BLUE North Shore Bank tents in front of the old North Shore Bank building on Oakland Avenue no later than 5:45pm to sign a waiver and get ready to line up!  North Shore Bank and Little Sprouts Play Café will be providing bike decorations.  The age grouping for the kids races will be ages 3/4, 5/6, 7/8 and 9-12 year old’s.  All kids MUST be wearing a helmet and sign the waiver prior to racing.  At the end of the kids races, Culvers will be handing out free ice cream – an event not to miss for the kiddos!

Race Route & Road Closures

Streets will begin closing at 8:00am and will remain closed until about 10:00pm for clean up.

We would like to remind residents both on and inside the course (see map) that they will need to park their cars outside the permit area if in/out access is needed. 

There will no parking in the 1700 blocks of Olive, Marion, Lake Bluff and Kensington from Oakland Ave. westward to the commercial alley or end of commercial buildings, whether signs are posted or not.  The race route is bound by Oakland Ave, Olive St, Maryland Ave & Kensington Blvd with barricades on Glendale Ave., the north end of Oakland with the Kensington Street Block Party from 4500 to 4528 Oakland Ave.

For those located within the interior of the race route, you will have vehicle access at the intersection of Lake Bluff & Maryland Ave. in between races.  This will be the only point that Shorewood Police will allow vehicle traffic to cross the route during intervals in the race. There will be no parking allowed on the racecourse during the event.  Please be sure to obey temporary no parking signs to avoid tickets and towing.

Kensington Square Block Party hosted by Three Lions Pub 

If the Bike Races weren’t enough, Three Lions Pub is organizing and hosting the Kensington Square Block Party!  The event will include:

  • Bouncy Castle and Face Painting for kids 5:00 – 8:00pm
  • Live Music from 5:00 – 8:00pm
  • Outdoor dining

Stop down during the bike race and grab a drink or swing by after the races end to hang out!


Please join us and volunteer to help with the race! Race marshals and corner guards are essential — they keep racers and their fans on their respective sides of the barricades so everyone has a safe and exciting race day. Plus they get a front row view of all the action!

Volunteers get a flag and a reflective vest to use, and an event t-shirt that will be yours to keep as our thanks for your time and service. Meet with us at the volunteer tent behind the grandstand to collect your equipment and get your assignment (Northeast corner of Oakland Ave and Lake Bluff Blvd).

Shorewood High School students in the National Honor Society get NHS volunteer credits for volunteering at this event so NHS students please sign up to volunteer!

Click here to sign up –

Event organizers from the Shorewood Business Improvement District are committed to prioritizing the health and safety of attendees, staff, volunteers and all other participants for a safe and fun race day.  If you have any questions or need information about the 18th Annual Shorewood Criterium Classic, please contact Janet Henning, Executive Director, at or 414-585-8100.

A special thank you to all of our wonderful and very important sponsors for making this event possible!




Noon – 9:00pm

The 3rd Annual Shorewood Feast will be held on Saturday, September 10th and is Shorewood’s signature street festival from the 4200 to the 4400 blocks of Oakland Avenue. This is a family-friendly foodie event with free entertainment and activities, a dinner, artisans, and more!  Stay tuned for more details!

Deals & Updates

Buttermint is open Tuesday – Saturday from 4:00pm – 9:00pm and the ‘North Shore Happy Hour’ lasts from 4:00pm – 6:00pm. Happy Hour drinks receive the ‘North Shore Pour,’ a larger pour of wine or an additional select chaser to go with your craft cocktail or beer. No reservations are required. Dinner service begins at 5:00pm.  Buttermint has patio seating too! Enjoy a cocktail and appetizers for Happy Hour or make an evening of it and dine with us outside through dinner!

*Buttermint’s patio will be open weather permitting, patio seating cannot be reserved but may be requested at the time of seating.


1 Month Free at Orange Theory

Congratulations to Orange Theory Fitness for 5 years in Shorewood!  Five years has brought Orange Theory so much joy in bringing health and fitness to this great community!  Celebrating 5 years has also brought in some beautifully new, updated treadmills!  Stop in the studio soon to check them out!  Lastly, to sweeten the pot, Orange Theory is offering a *free month membership; you have nothing to loose, so stop in or see them today! 

FREE Shuttles from the Milwaukee Brat House

The Milwaukee Brat House in Shorewood will be offering a FREE Shuttle service to Summerfest with a food or beverage purchase. Each day during Summerfest, their shuttles will run continuously throughout the day. The dates of Summerfest are June 23rd – June 25th , June 30th – July 2nd and July 7th – July 9th. 

The Milwaukee Brat House in Shorewood will also be providing a FREE shuttle service (free with a food or beverage purchase) to specific concerts happening on Summerfest grounds throughout the summer. The concerts where shuttles will be available are: Josh Groban (June 21), Santana (July 10), Alanis Morissette (July 23), Luke Bryan (Aug. 5), Alice in Chains (Aug. 22) and Keith Urban (Aug. 28).


Village of Shorewood Department of Public Works Pavement Marking Project

The Village of Shorewood Department of Public Works is in the process of completing a six week project aimed improving the pavement markings on East Capitol Drive. This work will include the removal of the remaining marking tape and installation of new markings.  The phases are listed above and also available on the Village website.  All work is weather dependent and access to businesses will be maintained throughout the project. Street parking will be accessible through the majority of the project; areas may be restricted immediately adjacent to active work zones.

Events & Happenings


Congratulations to Olson House!

Olson House is a boutique shop offering curated home décor, gifts and lifestyle products in Milwaukee’s Shorewood neighborhood and online is celebrating their 7 year anniversary with a midsummer celebration on June 25th!  Olson House is a space for local like-minded artists & creators to showcase their work, paired with Scandinavian products to support our dream to help you create serenity in your life through well-designed products.  They will be having a sale, raffle, snacks & Nordic style midsummer fun on the 25th so stop by and congratulate them on 7 wonderful years on Oakland Avenue!


Join the Golden Rey Energy Center Lyme Disease Support Group

If you or someone you know suffers from Lyme Disease, invite them to join the monthly Lyme Support Group zoom meetings with Golden Rey. This is a great opportunity to learn and share about living with Lyme, so bring your questions!  These meetings are held July 13th, August 10th and September 14th at 6:30pm.  Logon on here to connect and gain support.


Register Now for Northwoods Best Practice for Non Profit Seminar

Nonprofits have unique goals and needs when it comes to website design. Join Northwoods Digital on Wednesday, June 22nd at 10:00am to learn about the newest trends helping to drive visits, conversions, and donations so you can apply them to your site. They’ll also share which trends to ignore, keeping you from wasting your time and resources. There’s no charge to attend. Save your seat today!  Register here today!

       2022 Shorewood Artisan Market Season

The Shorewood Artisan Market is back for a second summer! The market will be open two Saturday afternoons each month (see below), all summer long at Atwater Elementary School’s west playground. A special market will also pop up at Summer Sounds in Hubbard Park on Wednesday, July 27th from 6:00pm to 9:00pm, when the WhiskeyBelles will perform.

Open June 11th and 25, July 9th and 23rd, August 13th and 27th and September 10th and 24th.

For updates, follow the market at

Patio Jazz on Thursday’s at
Scout Wine Merchants

Scout Wine Merchants is thrilled to welcome Christopher’s Project to the patio on Thursday’s all summer from 6:30 – 8:30pm!  Stop on by, grab a glass of rose to relax and enjoy the summer while listening to some great music at Scout!

Now Hiring

Riley’s Sandwich Co. is Hiring

Who doesn’t love sandwiches?  Especially Riley’s!  Riley’s Sandwich Co. is hiring for Front of House Associates and Prep/Line Cooks.  Riley’s is expanding and this is a great opportunity to grow and be part of the best team around.  Stop in today to learn more! 

Work at Benji’s Deli

Benji’s Deli is now hiring a variety of positions!  With almost 60 years in business, Benji’s has a long standing tradition of supporting the Shorewood community and their employees.  Stop in today and pick up an application!

Northwoods Digital is Growing  

Northwoods is proud to have been named a Best Place to Work by the Milwaukee Business Journal for the past three years! And, they’re growing!  Check out their available career options – including a senior back-end developer, senior full stack developer, and systems administrator – and join their exceptional team in creating peace of (digital) mind for their clients.  Click here to find out more details!

Talent Tuesday at Metro Market

Every Tuesday from 4pm – 7pm stop in and apply with interviews on the spot!  Jobs with Kroger have:

  • Competitive Wages
  • Comprehensive Benefits
  • Tuition Reimbursement
  • On the job training
  • Associate Discounts
Stop in any Tuesday and say hi to see what job might be the right fit for you!

“The greatness of a community is most accurately measured by the actions of its members”

Coretta Scott King


#shopshorewood #shoplocal #supportlocal #shopsmall #eatlocal #lovelocal





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