Shorewood Business District News – June 2023

Next Friday, June 23rd – 

19th Annual Shorewood Criterium Classic

Back again, the 19th Annual Shorewood Criterium Classic, presented by Draft & Vessel, is being held on Friday, June 23rd from 11:00am to 8:00pm!  Please join the Shorewood Business Improvement District (BID) and Tour of America’s Dairyland for this fun one-day event showcasing riders from near and far!  Check out the race map and the race schedule below for a list of the days races!


Streets will begin closing at 8:00am and will remain closed until about 11:00pm for clean up.

We would like to remind residents both on and inside the course (see map) that they will need to park their cars outside the permit area if in/out access is needed.

There will no parking in the 1700 blocks of Marion, Lake Bluff and Kensington from Oakland Ave. westward to the commercial alley or end of commercial buildings, whether signs are posted or not.  The race route is bound by Oakland Ave, Marion St, Maryland Ave & Kensington Blvd with barricades on Glendale Ave., the north end of Oakland with the Kensington Street Block Party from 4500 to 4528 Oakland Ave.

For those located within the interior of the race route, you will have vehicle access at the intersection of Lake Bluff & Maryland Ave. in between races.  This will be the only point that Shorewood Police will allow vehicle traffic to cross the route during intervals in the race. There will be no parking allowed on the racecourse during the event.  Please be sure to obey temporary no parking signs to avoid tickets and towing.


If you are interested in the kids races, please head over to the BLUE North Shore Bank / Little Sprouts Play Cafe tents located outside of Draft & Vessel no later than 5:30pm to sign a waiver and get ready to line up!  Decorating will be available. 

The age grouping for the kids races will be ages 3/4, 5/6, 7/8 and 9-12 year old’s.  All kids MUST be wearing a helmet and sign the waiver prior to racing.  At the end of the kids races, Culvers will be handing out free ice cream and Corner Bakery free cookies – so this is an event not to miss for the kiddos!


New in 2023, we will be including a 1-mile running road race organized by Infinity Running called the Dairyland Mile Series! This race is short and fast. And there is a party; What’s not to love?  Check their website for more details on registration and staging locations!  Registration link HERE!


As always, these races can’t be successful without volunteers like you! Race marshals and corner guards are essential — they keep racers and their fans on their respective sides of the barricades so everyone has a safe and exciting race day. Plus they get a front row view of all the action!  

Volunteers get a flag and a reflective vest to use, and an event t-shirt that will be yours to keep as our thanks for your time and service and a free beer for those 21 and over! Grab your friends and sign up for a shift below!

                                            VOLUNTEER SIGN UP!

4th Annual Shorewood FEAST

Saturday, September 9th

It’s back and will be better than ever!  The 4th Annual Shorewood Feast set for Saturday, September 9th from Noon – 9:00pm, is Shorewood’s signature street festival from the 4200 to the 4400 blocks of Oakland Avenue. This is a family-friendly foodie event with free entertainment, food trucks and activities for every age including face painting, rock wall climbing, caricature artist and BMX demonstrations! There will be music, entertainment on two stages, a harvest dinner, artisans, and more!

                     Check out a video here from our 2022 Shorewood Feast!!

Deals & Updates

Shorewood Family Chiropractic Welcomes Dr. Lindsay

Shorewood Family Chiropractic is pleased to announce their new chiropractor Dr. Lindsay McDonald who joined the practice this June. A graduate of Logan University, Dr. McDonald is excited to put down roots in Milwaukee. While in school she completed internships at the Scott Air Force Base and the Saint Louis VA Medical Center. Before her time at Logan, she attended Butler University where she earned her Bachelor of Science in biology. When she’s not in the office, Dr. McDonald loves being outside or reading a good book. Welcome, Dr. Lindsay McDonald!

Great Clothes and More at
BlackBear Children’s Boutique Sidewalk Sale


Hop over to BlackBear Children’s Boutique to shop the Summer Sidewalk Sale! Enjoy their discounted prices on a selection of favorite top brands. Saturday, June 24th from 10:00am – 4:00pm. They hope to see you there!  

Beü Summer Specials

Beü Face and Beauty Lounge is offering amazing deals for this summer.  Check out their specials below:

  • Bring a friend Monday, Tuesday, and Wednesday for the Bestie Brazilian, a $45 Brazilian 
  • $20 off a Nova Lash Extension set, number one in the industry, long-lasting natural extensions to wake up ready all summer!
  • $150 botox, but no botox facials
Give them a call today to make your appointment!


Grand Opening of Happy Little Stars

Happy Little Stars is having a Grand Opening event on Friday, June 16th from 4:00-7:00pm.  Fun for all ages including face painting, balloon animals, and cotton candy, as well as curated party supplies & decor!  Welcome Happy Little Stars, what a great addition to the Shorewood community!



Oak+Linen Has You Covered for the Holidays

As Father’s Day and the 4th of July approach, Oak+Linen brings you a wonderful collection of gifts for all. So stop by for all the incredible items that are perfect for your holidays!

Mowing and More with Jake Bresette Mowing Services

Jake Bresette Mowing Service is not your average company. Services include lawn mowing, string trimming, grass seeding, sidewalk edging and more! If you know Jake, you know he is the best in customer service!  Contact Jake today!


Metro Market Makes it Easier to Shop

Whether you’re shopping in-store, picking up, or prefer delivery, Metro Market is committed to bringing you the freshest produce possible.  With everything from apples to zucchini, they make it easier for you to shop!


Level-Up with a North Shore Bank Student Checking Account

With no monthly service fee or minimum balance requirement, you can learn how a checking account works, use your contactless Debit Mastercard, and keep track of your budget on your phone. Plus, get $50 when you download and start using our Mobile App with your new account!

Visit North Shore Bank in Shorewood, or visit to schedule your virtual or in-person appointment.

*One student account incentive bonus per person. Restrictions may apply. A parent or guardian is required to be a joint account holder with a minor under the age of 17½. Offer ends 7/31/2023. For full details, visit Member FDIC.

Events & Happenings

Celebrate Olson House’s 8th Year Anniversary

Happy 8th Anniversary to Olson House!  This amazing shop provides Shorewood with beautiful home décor and much more. Olson House will be having a sale & celebration on Saturday, June 24th.  Stop by and say congratulations!

Food Trucks at Scout Wine Merchants

Don’t miss out on the food trucks coming to Scout Wine Merchants this summer!  Stop by on June 18th, July 7th or July 23rd to catch Flour Girl and FameTots on the Street will be at Scout on August 10th!  A great way to grab a drink and some amazing food while enjoying the summer!

Sponsorship Opportunities Available for the 4th of July 

Are you a business looking to get more involved in community events?  Do you love fireworks and festivities for the 4th of July?  Become a visible and supportive partner to one of the largest and most beloved community events of the year and get your business in front of over 5,000 spectators at the parade!

The Village of Shorewood depends on community partners like yourself to support these family-friendly, memory making events that so positively impact all of Shorewood’s residents, businesses and visitors!  Please consider supporting today and contact!

Brio Studios Shorewood’s Exciting Programs

Fall dance sessions at Brio Studios offers a range of opportunities for toddlers through 18-year-olds to explore the foundations of dance while having fun. From our engaging Preschool Dance classes to the dynamic Studio Dance program, your child will learn technique, develop skills, and shine in our unforgettable recital performances. Enroll now for our upcoming 2023-2024 Dance Season starting this September!

Summer dance at Brios Studios is packed with thrilling activities for an unforgettable summer experience. Join our Summer Dance Classes featuring a variety of styles like tap, hip-hop, lyrical, ballet, jazz, and pom.

Enroll your child today and watch them thrive in the world of dance and find their love for the arts!


NPR Live at Lake Effect

This summer the two Lake Effects are coming together! “Live at Lake Effect” is a new music series, featuring local and nationally touring artists performing at Lake Effect Surf Shop. This monthly series is co-executive produced by Audrey Nowakowski, host and producer of Lake Effect on Milwaukee’s NPR, and Milwaukee musician Trapper Schoepp. Tune in June 20th for the first “Live at Lake Effect” featuring the band Dead Horses. You can listen to an interview with the band on Lake Effect at noon on 89.7 WUWM, then check out WUWM’s website, YouTube, and social media channels to see the full performance filmed by Visionary Studios.


One of a Kind Transportation from Milwaukee Brat House

The Milwaukee Brat House in Shorewood offers a FREE shuttle service for all Brewers home games, Summerfest, State Fair, and more! To see if they’re running a free shuttle for a Milwaukee-based event, click here

The Milwaukee Brat House in Downtown Milwaukee now has VIP Packers coach bus tickets for sale for every Packers home game! On your way to Lambeau Field, and on your way home back to Milwaukee, our Packers coach buses will have all-you-can-drink beer, hard seltzers, and non-alcoholic drinks on the bus, along with a private restroom. Bus rides also include a Packers pre-game tailgate party at The Bar – Holmgren Way (steps away from Lambeau Field).  Purchase your bus ticket before August 1st and SAVE BIG!!


Kick your Summer into High Gear with OrangeTheory Fitness

Another exciting month at OrangeTheory Fitness! Members are buzzing with excitement surrounding the warm weather and continue to keep their one hour in the studio to better themselves mentally and physically, to enjoy the summer days ahead. Not a member yet? Sign up with their unlimited membership and receive your OTBeat (heart rate monitor) for free. Lastly, they are doing a 90 min charity class. Donate to the Trevor Project and get a free spot in class. Open to non-members as long as you have taken a class prior to 6/24. Book Now!


Advertise in the Fall issue Shorewood Today 

Reach everyone that lives, works, or attends Shorewood schools in one easy step. The fall issue of Shorewood Today mails the week before Labor Day by August 25 and ad reservations are due by July 19th on a first-come, first-served basis. Ad rates are an excellent value, and businesses in Shorewood earn a 10% discount!  Questions? Contact Michelle Boehm at

Space Available

Office Suites Available in

Check out the newly renovated HUB building for your next office suite!  A variety of spaces and sizes are open for leasing with great pricing.  Located right on the corner of Capitol Drive and Oakland Avenue in the center of Shorewood!  Contact Lorna today for more details!

Office/Medical Space Available at 4485 North Oakland Avenue

Looking for space in Shorewood?  Check out this beautifully maintained office/medical facility just south of Kensington on Oakland Avenue.  5,391 Square feet available at $23.00 – $25.00 per square foot which includes 11 parking spaces in the rear of the building.  Great location and move-in ready condition!  Contact Jenna Maguire at today for more details!

“The greatness of a community is most accurately measured by the actions of its members”

Coretta Scott King

#shopshorewood #shoplocal #supportlocal #shopsmall #eatlocal #lovelocal





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