Shorewood Business District News – May 2024

20th Annual Shorewood Criterium Classic
Friday, June 21st

20 years and going strong!  The 20th Annual Shorewood Criterium Classic, is being held next Friday, June 21st from 11:00am to 8:00pm!  Please join the Shorewood Business Improvement District (BID) and Tour of America’s Dairyland for this fun one-day event showcasing riders from near and far!  Check out the race map and the race schedule below for a list of the days races!


Streets will begin closing at 8:00am and will remain closed until about 11:00pm for clean up.

We would like to remind residents both on and inside the course (see map) that they will need to park their cars outside the permit area if in/out access is needed.

There will no parking in the 1700 blocks of Marion, Lake Bluff and Kensington from Oakland Ave. westward to the commercial alley or end of commercial buildings, whether signs are posted or not.  The race route is bound by Oakland Ave, Marion St, Maryland Ave & Kensington Blvd with barricades on Glendale Ave., the north end of Oakland with the Kensington Street Block Party from 4500 to 4528 Oakland Ave.

For those located within the interior of the race route, you will have vehicle access at the intersection of Lake Bluff & Maryland Ave. in between races.  This will be the only point that Shorewood Police will allow vehicle traffic to cross the route during intervals in the race. There will be no parking allowed on the racecourse during the event.  Please be sure to obey temporary no parking signs to avoid tickets and towing.


If you are interested in the kids races, please head over to the BLUE North Shore Bank / Little Sprouts Play Cafe tents located across from Draft & Vessel no later than 5:30pm to sign a waiver and get ready to line up!  Decorating will be available. 

The age grouping for the kids races will be ages 3/4, 5/6, 7/8 and 9-12 year old’s.  All kids MUST be wearing a helmet and sign the waiver prior to racing.  At the end of the kids races, Culvers will be handing out free ice cream and Corner Bakery free cookies – so this is an event not to miss for the kiddos!


Back for it’s second year, we will be including a 1-mile running road race organized by Infinity Running called the Dairyland Mile Series and sponsored by Andrew McCabe from AllstateThis race is short and fast. And there is a party; What’s not to love?  Check their website for more details on registration and staging locations!  Registration link HERE!


If the Bike Races weren’t enough, Three Lions Pub is organizing and hosting the Kensington Square Block Party!  The event will include:

  • Bouncy Castle and Face Painting for kids 5:00 – 8:00pm
  • Live Music from 5:00 – 8:00pm
  • Outdoor dining & root beer floats

Stop down during the bike race and grab a drink or swing by after the races end to hang out!


As always, these races can’t be successful without volunteers like you! Race marshals and corner guards are essential — they keep racers and their fans on their respective sides of the barricades so everyone has a safe and exciting race day. Plus they get a front row view of all the action!  

Volunteers get a flag and a reflective vest to use, and an event t-shirt that will be yours to keep as our thanks for your time and service and a free beer for those 21 and over! Grab your friends and sign up for a shift below!

                                            VOLUNTEER SIGN UP!


Shops Open Shorewood – TONIGHT

The Shorewood BID invites you to join our  Shops Open Shorewood the 2nd Thursday of the month from 5:00pm – 7:00pm, for a few extra hours of deals, activities, bites and beverages at your favorite Shorewood businesses!

Dates are: 
June 13th, July 11th, August 8th, September 12th & October 10th

This is a great way to visit some amazing Shorewood businesses!  Check out the list on our website for participating merchants.

Deals & Updates


The Establishment Celebrates 20 Years

The Establishment salon in Shorewood is celebrating 20 years of business this month!  Services include but are not limited to hair, color, makeup, extensions and their specialty, waxing!  Their specials for June include a free Aveda mini tote (while supplies last) with an $80 purchase of retail products.  Stop by The Establishment today to congratulate them and stock up for the summer! 

Headache Hacks Workshop with
Shorewood Family Chiropractic &
Move More Yoga
Shorewood Family Chiropractic and Move More Yoga have teamed up to host Headache Hacks, a free event on Thursday, June 20th, 5:30-6:30 pm. This workshop will focus on natural, drug-free ways to address headaches, followed by a short yoga flow. It is limited to 20 people; head to the link, HERE, to sign up! Shorewood Family Chiropractic is also celebrating the 1 year anniversary of Dr. Lindsay McDonald at our office; they appreciate her commitment to excellent patient care!

Feel Your Best in Midlife with
Midlife Midwife MKE


If you haven’t met the Midlife Midwife yet, schedule now! Click HERE for a FREE 10 minute meet and greet or HERE to schedule an initial visit. For more information visit

Spend Summer at the Campground 
Check out Camp Bar’s newest addition, the Campground!  They have a featured menu perfect for sharing buckets of beer, a bottle of rose, cocktails, or bites of food this summer!  The Campground is both dog & family friendly!  Follow Camp on Instagram and Facebook for more updates and promotions happening in Shorewood!

Free Consultations with Forward Healthy Lifestyles

At Forward Healthy Lifestyles’ beautiful new location in Shorewood, your goals are their goals. They offer completely free consultations so they can understand what each client wants and needs, and they create personalized solutions to help you look and feel your best. With leading aesthetic services like tox, filler, facials, peels and microneedling, as well as weight loss and fat dissolving services, and hormone balancing therapies they can help you regain your confidence and youthfulness so you can love the skin you’re in. You deserve to feel healthy and happy. Their experienced, expert team can help you get there. Text them at (262) 235-7036, or visit their new space at 3970 N Oakland Ave, Suite 502!

New Menu Items at Foxhole 
Foxhole Craft Beer Shop and Kitchen has recently expanded their menu for the summer! Stop on in to check out new menu items, summer cocktails, and their always rotating selection of beer. Also, Bingo started this week. Every Tuesday there is a select $4 Wisconsin produced beer and the best Bingo game in the North Shore. Prizes include gift cards, beer giveaways, and more. Follow them on Facebook or Instagram to stay up to date on their newest beer drops, specials, and events… including trivia next month!

Financial Freedom with a HELOC from North Shore Bank

Unlock financial freedom with a North Shore Bank HELOC! Access funds for emergencies or opportunities when you need them. Lock in a fixed rate for up to 20 years for stability and peace of mind. Enjoy competitive rates beyond the promotional period.

Disclosure: Apply by 7/31/2024. New Home Equity Line of Credit customers get 5.85% APR (Annual Percentage Rate) fixed rate through 8/31/2025. Auto-pay from North Shore Bank deposit account required to receive promotional rate. As of 5/8/2024, the non-promotional rate is 8.24% APR for a line more than $25,000. Subject to loan approval. For new Home Equity Lines of Credit only. For full details, visit FDIC. Equal Housing Lender.


ColemanTax Sponsoring Basketball Clinic

Calling all young athletes! Come participate in a free Youth Basketball Clinic at Messmer High School, sponsored by ColemanTax on Saturday, July 6th at 1:00pm. Open to all skill levels, this is the perfect opportunity to learn from the best, make new friends, and enjoy the game of basketball. Plus, every participant gets a free t-shirt!  Register HERE!

Stone House Collective Specials for June

Stone House Collective loves their Shorewood neighbors! They offers curated interior design services as well as custom furnishings.  This month, stop in and receive: 

  • 20% off all Art (excluding original art)
  • 10% – 15% off select upholstery pieces
  • Tuesdays: FREE Design help. Schedule 45-minute session with an expert designer here. 

Gifts for Grads at Oak + Linen
Oak + Linen has wonderful cards & gifts for that special graduate in your life.  For Father’s Day, a great selection of hand picked gifts and cards!  Stop in today to check out their curated collections.

Events & Happenings

Wine Tasting at SCOUT Wine Merchants

Join SCOUT Wine Merchants on June 20th from 6:30-8:30pm, the Summer Solstice, to celebrate Summer Wines! All participants will receive a flight of 5 wines. This tasting will be held on the patio weather permitting!


Shuttles to Summerfest with 
Brat House Shorewood


The Brat House Shorewood will be offering free shuttles everyday of Summerfest. Shuttles will run continuously though-out the day and are free with a food or beverage purchase. Shuttles start at Noon until 12:30am every day of Summerfest.

Clean Eating Challenge at Thrive Fitness

Ready to revitalize your nutrition habits? Join Thrive Fitness‘ Virtual Clean Eating Challenge, running from June 2nd to June 29th! Dive into four weeks of delicious, wholesome meals and expert guidance from certified nutritionists—all from the comfort of your home. Discover the joys of nourishing your body with fresh, whole foods while receiving daily support and motivation from our vibrant online community. Take the first step towards a healthier lifestyle and sign up today! Register for their Clean Eating Challenge here!


Sign Up Now for the Shorewood Village Managers Memo

If you are not already on the list, please sign up to receive the Village Manager’s Memo.  The Village Manager’s Memo is a weekly e-newsletter that provides information to the community about Village business, events in the community, and other important news and updates. The award-winning memo is a collaborative effort between the Village of Shorewood and many community partners. 
Click HERE to receive the Manager’s Memo every Thursday!

Now Hiring

Apply Now at North Shore Bank

North Shore Bank is seeking candidates to join their Shorewood office. The team assists customers in achieving their financial goals through the use of bank resources and personalized customer service. Check out openings and apply online today.

Positions Open at Kingo Lutheran Church

Kingo Lutheran Church – ELCA in Shorewood seeks to hire two part-time positions; Office Administrator and Communications Director. Positions are 10 hours per week with flexible hours.  The Communications Director is hybrid and these positions could be combined into one.  Competitive salary, creative expression and supportive environment.  Contact or go to for more information about these positions.

“The greatness of a community is most accurately measured by the actions of its members”

Coretta Scott King

#shopshorewood #shoplocal #supportlocal #shopsmall #eatlocal #lovelocal





Copyright © 2023 *Shorewood BID*, All rights reserved.

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.